Are watermarked screeners too expensive?

Screeners are copies of a movie that are sent to reviewers or members of an award jury. The favored format is DVD. Unfortunately, DVD are not protected against piracy. Thus, typical procedure is to watermark each screener with an individual invisible mark. Thus, if ever there is leakage, it should be possible to trace back to the originator.

According to /Film, Sony pictures considered this operation too expensive and thus decided not to support its movie “Moon” for the Oscars. Funnily, the movie is already available as DVD and BluRay.

Is the story finished?

Thanks to Olivier for the pointer.

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